昨天下午我去參加了張瀟雨&學(xué)霸貓的線下見面會。想了解張瀟雨的去荔枝FM搜索《得意忘形》，這是張老師在做的一個播客，張老師本人很低調(diào)，他播客的目標(biāo)聽眾就是走小眾化風(fēng)格。推薦第10期和第26期，這兩期是張瀟雨和學(xué)霸貓一起錄的，聽完后也許你會愛上這個節(jié)目。學(xué)霸貓不用介紹了，在我的文章里出現(xiàn)好幾次了1見了大神之后才知道自己格局有多小2醉眼看人間，人人都美麗3看日劇悟點人生道理

昨天的見面會十分精彩，精彩來自于思維不斷碰撞迸發(fā)出的火花，談傳媒介質(zhì)、教育的本質(zhì)、愛、核心原則、道德經(jīng)......給我?guī)淼恼鸷澈挽`感寫十篇不同主題的文章都寫不完。我也深深領(lǐng)悟到人是社會性的動物，就應(yīng)該經(jīng)常跳出自己的人際圈，去大膽與不同的人交流，你會發(fā)現(xiàn)哇原來這個世界是這么精彩，哇原來這件事還可以這樣想。每一次去參加這樣的活動，認(rèn)識一位新的朋友，發(fā)現(xiàn)別人身上的閃光點，我都會興奮好幾天，因為這讓我感覺到自己很有生命力，我的價值觀在不斷地更新迭進(jìn)，這是非常有意思的事情。

見面會之后我們一起去吃了火鍋，期間談?wù)摿撕芏嘣掝}，討論最激烈的就是“性與愛”，熱度如火鍋。首先是怎樣定義男女朋友關(guān)系，怎么樣算是認(rèn)定ta是你的另一半，張老師給出他自己的定義“是我愿意為她放棄與其他異性以朋友之上關(guān)系的機(jī)會”，也就是愿意為對方和其他異性劃清曖昧的界限。這個定義，火鍋桌邊每個人都有自己的答案，你的答案是什么？

那么是男女朋友之后，又該如何相處呢？有一本書是關(guān)于林夕的，書名是《愛是天時地利的迷信》，解讀為愛是在某個特殊的環(huán)境下兩個特定的人在某個時刻四目相對燃起的火焰，愛它可以是即性的，非延續(xù)性的。

學(xué)霸貓說：“愛是我做了一桌子好菜，我自己吃得很開心，你坐下來陪我一起愉快地享用很好，但沒有人我也照樣精彩?！币鰫鄣那疤崾鞘紫葠圩约?，愛自己愛到一定程度了，自然懂得怎樣愛別人。如果自己都整天怨天尤人，活得像一朵枯萎的花兒，誰愿意來接近你？想起我高中地理老師說的一句話：“別人愛你首先是因為你可愛”。用文藝的方式表達(dá)就是“你若盛開，清風(fēng)自來。”

喜歡到底是乍見之歡還是久處之厭？昨天和大家交流后我意識到相愛這件事情真的是需要好好學(xué)習(xí)的一門學(xué)問。在一段感情里，我們會容易因為對方在某個時段做的某一件事情就否定這個人?！澳銥槭裁匆煌砩蠜]有回我微信?” “你和朋友圈那個女生到底是什么關(guān)系？” “你不怎么怎么做就是不愛我”。

唉......在列舉的時候我意識到自己在以往的感情中事多么地?zé)o理取鬧。在感情里會老是通過各種辦法去確認(rèn)對方到底愛不愛我，這種不安全感源自對愛的不自信也可以說是對自己的否定。我們應(yīng)該學(xué)會去理解對方，允許對方是一個完整的人，有自己的七情六欲有自己的私人空間，給對方自己自由成長的機(jī)會。我想愛情的保鮮劑大概就是兩個對生活充滿好奇心的人，都在不斷學(xué)習(xí)不斷進(jìn)步，能讓對方不斷發(fā)現(xiàn)自己身上新的閃光點，誰不喜歡探索新領(lǐng)域，開發(fā)新大陸呢？至于姻緣聚散，那是接下來要談的話題。

前段時間學(xué)霸貓在微博上提了一個問題：“你是因為一個人好，所以喜歡他？還是因為喜歡他，才會覺得一個人好？”我的答案是因為一個人某個閃光點而喜歡上他，慢慢地因為喜歡他而愛屋及烏覺得他哪兒哪兒都好，但或者這只是因為喜歡他而給自己講個“他就是完美無瑕的故事”，但故事不過是自己的幻覺。我們一起來看一下貓老師對這個問題的解答：

我最觸動的一句話就是：“喜歡”這件事，緣起性空，生滅無常，但當(dāng)珍惜。好像喜歡一瞬間的事情，或許是第一印象里面出現(xiàn)的那件白襯衫，亦或許是是舞臺上那個翩翩起舞的身影，或者是那一低頭的溫柔。相見之歡，一見鐘情，腦子里已經(jīng)想好你們孩子的名字。喜歡一個人很容易，但要承認(rèn)愛的流逝總是缺乏勇氣的。好像大家潛意識里愛都是永垂不朽，愛是?？菔癄€，愛是一往情深。但是若果真如此，世上那么多癡男怨女哪里來，為什么總是苦情的歌曲在流唱？勇敢承認(rèn)喜歡這件事成為過去式，是難能可貴的，這是對于一段感情坦誠的表現(xiàn)，也是負(fù)責(zé)任的體現(xiàn)，如果不愛ta了，那就沒辦法給對方帶來快樂了，再繼續(xù)以“愛”的名義綁架雙方繼續(xù)只會是痛苦。

20歲出頭就結(jié)婚的人，大多都沒有想明白一個問題，What you want & What you need，你想要的就真的是你真正需要的嗎？For example，你明明只是被一個人身上散發(fā)的荷爾蒙吸引到了想和XXOO而已，但卻要自己講一個喜歡他的故事，因為只有愛才能將性這件事情合理化。不能把性與愛分開是很多感情問題的源頭，昨晚關(guān)于性與愛這個話題討論了很多，真想都分享給大家啊，但是我怕寫多了這篇文章活不過24小時。

每一個人都應(yīng)該正視sex這件事，這是人作為動物本源性的欲望。但我們中西方的傳統(tǒng)文化都告訴我們不能談這件事情，sex的標(biāo)簽是羞恥是骯臟。正視這件事不是猥瑣地講葷段子，也不意味著濫交，而是理性坦誠地交談。了解了之后不代表你就要這樣做去，而是更明白地去選擇。選擇A和你知道這個世界上有B的存在仍然選A是不一樣的。

怎么了解呢？不是嘿嘿地藏在被窩里看島國片。看書看正劇看紀(jì)錄片，書推薦《親密關(guān)系》《愛的藝術(shù)》《宇宙之愛》，電視劇推薦《欲望都市》《性愛大師》，我暫時只能想到這些，或許你們有更好的推薦請告訴我。每個人都應(yīng)該發(fā)現(xiàn)自己身上獨特的魅力，并引以為傲，特別是可愛的女孩子們。All womem are cats, some are kittens,while some are cougars.

關(guān)于“愛”這個話題，我以后還會再寫，但肯定是做了更多關(guān)于愛的功課之后再得出的新感悟。過了這段忙碌期，會把這次見面會更多的心得體會整理出來。打開電腦之前我本來打算只寫半個小時的，畢竟我還是要復(fù)習(xí)考研的人，現(xiàn)在2個小時過去了，我一點都不慌（才怪），下面是routine，考研英文閱讀精讀，今天是2011年Text 3

2011 Text 3

31. Consumers may create “earned” media when they are

32. According to Paragraph 2，sold mediafeature

33. The author indicates in Paragraph 3 thatearned media

34.Toyota Motor‘s experienceis cited as an example of

35. Which of the following is the text mainly about ？

I①The rough guide to marketing success used to be that you got what you paid for. ②No longer. ③While traditional “paid” media such as television commercials and print advertisements still play a major role， companies today can exploit many alternative forms of media.④Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. ⑤The way consumers now approach the broad range of factors beyondconventional paid media.

exploit verb USEWELL有效地用

ADVANCED

■to use something for advantage 利用；開發(fā)；發(fā)揮

?We need to make sure that we exploito ur resourcesas fully as possible.我們要確保盡可能充分利用資源。

alternative noun（尤指不同于平常事物的）可供選擇的事物；可供選擇的解決辦法

?an alternativetocoffee咖啡代用品

?There must be an alternativeto people sleeping on the streets.一定要想辦法解決街頭露宿者的問題。

這些名詞均含有“選擇”之意。

choice→ 側(cè)重指自由選擇的權(quán)利或特權(quán)。

alternative→ 指在相互排斥的兩者之間作嚴(yán)格的選擇，也可指在兩者以上中進(jìn)行選擇。

preference→ 側(cè)重因偏見、愛好或判斷等而進(jìn)行選擇。

option→ 著重特別給予的選擇權(quán)利或權(quán)力，所選物常常相互排斥。

selection→ 指作廣泛的選擇，著重選擇者的識別力或鑒賞力。

election→ 強(qiáng)調(diào)目的和達(dá)到目的判斷能力。

II①Paid and owned media are controlled by marketers promoting their own products.② For earned media ， such marketers act as the initiator for users‘ responses. ③But in some cases， one marketer’s owned media become another marketer‘s paid media for instance， when an e-commerce retailer sells ad space on its Web site. ④We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. ⑤This trend ，which we believe is still in its infancy， effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. ⑥Johnson& Johnson， for example， hascreated BabyCenter， a stand-alone media property that promotescomplementary and even competitive products. ⑦Besides generating income， the presence of other marketers makes the site seem objective， gives companies opportunities to learn valuable information about the appeal of otherc ompanies’ marketing， and may help expand user traffic for all companies concerned.

initiator ? noun? 發(fā)起人；創(chuàng)始人

infancy noun 嬰兒期，幼年

?Her youngest child died ininfancy.她最小的孩子在幼年時夭折了。

be in its infancy在初期，在早期

?The system is still in its infancy.這個體系尚處于初期發(fā)展階段。

complementary adjective 補(bǔ)充的；互補(bǔ)的；補(bǔ)足的

?complementary colours/flavours/skills互補(bǔ)色／風(fēng)味／技能

?My family and my job both play an importantpart in my life, fulfilling separate but complementaryneeds.家庭和工作都是我生活中重要的組成部分，兩者互為補(bǔ)充，滿足我不同的需要。

III①The same dramatic technological changes that have provided marketers with more （and more diverse） communications choices have also increased the risk that passionate consumers will voice their opinions in quicker， more visible， and much more damaging ways.② Suchhijacked media are the opposite of earned media： an asset orcampaign become shostage to consumers， other stakeholders， or activists who make negative allegationsabout a brand or product. ③Members of social networks， for instance， are learning that they can hijack media to apply pressure on the businesses that originally created them.

hijack 把持，控制，使用（本不屬于自己的東西）

?He resents the way his ideas have been hijacked by others in the department.他對部門里其他人剽竊他的想法這件事十分不滿。

campaign noun countable（尤指政治、商業(yè)或軍事的）運動

?The protests were part of their campaign againstthe proposed building development in the area.抗議是他們反對擬在該地區(qū)進(jìn)行房地產(chǎn)開發(fā)的運動的一部分。

IV①If that happens， passionate consumers would try to persuade others to boycott products， putting the reputation ofthe target company at risk. ②Insuch a case， the company‘s response may not be sufficiently quick or thoughtful， and the learning curve has been steep. ③Toyota Motor， for example， alleviatedsome of the damage from its recall crisis earlier this year with arelatively quick and well-orchestrated social-media response campaign， which included efforts to engage with consumers directly on sitessuch as Twitter and the social-news site Digg.

boycott verb 拒絕購買（或參加）；抵制，杯葛

?People were urged to boycott the country's products.人們被鼓動起來杯葛那個國家的產(chǎn)品。

alleviate verb 減輕；緩和，緩解

?The drugs did nothing to alleviate her pain/suffering.這些藥物對減輕她的病痛／痛苦沒有絲毫作用。

31. Consumers may create “earned” media when they are

[A] obsessed with online shopping atcertain Web sites.

[B] inspired by product-promoting e-mailssent to them.

[C] eager to help their friends promotequality products.

[D] enthusiastic about recommending their favorite products.

32. According to Paragraph 2，sold media feature

[A] a safe business environment.

[B] random competition.

[C] strong user traffic.

[D] flexibility in organization.

定位：④We define such sold media as owned media whose traffic is so strong that otherorganizations place their content or e-commerce engines within that environment.

33. The author indicates in Paragraph 3that earned media

[A] invite constant conflicts with passionate consumers.

[B] can be used to produce negative effects in marketing.

[C] may be responsible for fiercer competition.

[D] deserve all the negative comments aboutthem.

定位：② Suchhijacked media are the opposite of earned media： an asset orcampaign become shostage to consumers， other stakeholders， or activists who make negative allegationsabout a brand or product. ③Members of social networks， for instance， are learning that they can hijack media to apply pressure on thebusinesses that originally created them.

34. Toyota Motor‘s experience is cited asan example of

[A] responding effectively to hijacked media.

[B] persuading customers into boycotting products.

[C] cooperating with supportive consumers.

[D] taking advantage of hijacked media.

定位：In such a case， the company‘s response may not be sufficiently quick or thoughtful， and the learning curve has been steep.

35. Which of the following is the text mainly about ？

[A] Alternatives to conventional paid media.

[B] Conflict between hijacked and earned media.

[C] Dominance of hijacked media.

[D] Popularity of owned media.