題目:
英語翻譯三星公司:三星集團(tuán)是韓國最大的企業(yè)集團(tuán),包括26個(gè)下屬公司及若干其他法人機(jī)構(gòu),在近70個(gè)國家和地區(qū)建立了近300個(gè)法人及辦事處,員工總數(shù)19.6萬人,業(yè)務(wù)涉及電子、金融、機(jī)械、化學(xué)、重工業(yè)、貿(mào)易等眾多領(lǐng)域.三星電子:公司背景:三星電子是韓國最大的電子工業(yè)公司,同時(shí)也是三星集團(tuán)旗下最大的子公司.1938年3月它于朝鮮大邱成立,創(chuàng)始人是李秉喆.現(xiàn)任會長是李健熙,副會長是李在镕和權(quán)五鉉,社長是崔志成,首席執(zhí)行官是由權(quán)五鉉、申宗鈞、尹富根三位組成的聯(lián)席CEO.在世界上最有名的100個(gè)商標(biāo)的列表中,三星電子是唯一的一個(gè)韓國商標(biāo),是韓國民族工業(yè)的象征.經(jīng)濟(jì)背景:三星公司2001年起成為全球最大的內(nèi)存芯片、純平顯示器及彩色電視機(jī)制造商及第三大手機(jī)制造商,在全世界47個(gè)國家建有89個(gè)分支機(jī)構(gòu).美國《財(cái)富》雜志2003年世界500強(qiáng)行列,其中三星電子排名第59.集團(tuán)旗下的旗艦公司—— 三星電子,在2003年《商業(yè)周刊》IT百強(qiáng)中排名第三,同年,三星在美國取得的專利高達(dá)1313項(xiàng),在世界所有企業(yè)中排名第九.該企業(yè)品牌在世界品牌實(shí)驗(yàn)室(WorldBrandLab)編制的2006年度《世界品牌500強(qiáng)》排行榜中名列第二十六,日益成為行業(yè)領(lǐng)跑者,其影響力已經(jīng)超越了很多業(yè)內(nèi)傳統(tǒng)巨頭.品牌背景:數(shù)字時(shí)代產(chǎn)品將會更多地根據(jù)其品牌進(jìn)行區(qū)分,而不是以其功能或者質(zhì)量.從1999年開始,三星電子堅(jiān)持實(shí)施全球品牌傳播戰(zhàn)略.2003年三星集團(tuán)營業(yè)額約965億美元,品牌價(jià)值高達(dá)108.5億美元,在世界百大品牌中排名第25位,連續(xù)兩年成為成長最快的品牌.自2005年11月10日以來,三星電子將實(shí)施整體市場營銷戰(zhàn)略,來取代單獨(dú)的市場營銷計(jì)劃,以增強(qiáng)其市場力量,并用高質(zhì)量的產(chǎn)品提升品牌價(jià)值.在“Wow(驚嘆)、Simple(簡單)和Inclusive(親和力)”的品牌理念指導(dǎo)下,三星電子正在展開一個(gè)全球范圍的品牌推廣活動(dòng).發(fā)展歷程:1969年1月 三星電子工業(yè)成立(在1984年2月更名為三星電子)12月 三星-Sanyo 電機(jī)成立(1975年3月更名為三星電機(jī),并于1977年3月被三星電子兼并)1978年,三星電子成為獨(dú)立的實(shí)體,同時(shí)也開始向全球市場提供新產(chǎn)品1992年10月 三星電子開始在中國設(shè)廠生產(chǎn)產(chǎn)品1999年7月 三星電子世界第一個(gè)1GDDR DRAM 芯片實(shí)現(xiàn)商業(yè)化,并引入世界最快的3D Graphics 圖形卡專用222 MHz 32-Mbit SGRAM三星手機(jī)的缺點(diǎn):盡管三星手機(jī)的發(fā)展勢頭很猛,但三星手機(jī)也有缺點(diǎn),有些缺點(diǎn)是其市場選擇所帶來的.比如,三星手機(jī)基本不考慮低端市場,價(jià)格偏高:在CDMA領(lǐng)域不如LG.設(shè)計(jì)缺陷:三星Note和S系列手機(jī)存在設(shè)計(jì)缺陷,機(jī)主維修費(fèi)用高昂困難.《經(jīng)濟(jì)半小時(shí)》調(diào)查:三星“猝死”問題早已蔓延全球,但售后卻因地而異.英國:保修期內(nèi)免費(fèi)維修或更換新機(jī);香港:維修費(fèi)用全免.而在中國內(nèi)地,同樣的問題消費(fèi)者得花上千元維修費(fèi).這已經(jīng)涉嫌侵害消費(fèi)者公平交易權(quán).[2]意見:1.提高手機(jī)性能,提高生產(chǎn)率,降低價(jià)格.2.維護(hù)消費(fèi)者權(quán)益,提供免費(fèi)的維修服務(wù).3.提升顧客服務(wù),保持與顧客的溝通,確保問題的妥善解決.
解答:
Samsung:Samsung group is South Korea"s biggest conglomerate, including 26 subsidiary companies and some other legal institutions, in nearly 70 countries and regions set up nearly 300 legal persons, and offices, number of employees 196000 people, business involves the financial, machinery, electronics, chemicals, heavy industry, trade, and many other fields.Samsung electronics:Company background:Samsung electronics is South Korea"s biggest electronics company, is also the samsung group"s largest subsidiary.In March 1938, it founded Korea daegu, founder is brilliant.Mr Lee is the current President, vice President is five Xuan lee jae-yong and rights, President is g.s. choi, chief executive is made up of five Xuan, ShenZongJun, Yin Fugen joint chief executives of the three.In 100 the world"s most famous trademarks in the list, samsung electronics is the only a Korean trademark, is a symbol of South Korea"s national industry.Economic background: samsung since 2001 as the world"s biggest memory chip, flat display and color TV manufacturers and three mobile phone maker, has 89 branches in 47 countries around the world.The United States "fortune" magazine in 2003 world top 500, including samsung electronics ranked 59.Group"s flagship company, samsung electronics, businessweek in 2003, IT ranked the third in the top, the same year, 1313 of samsung in the United States patents, all enterprises ranked ninth in the world.The enterprise brand in the world brand laboratory (WorldBrandLab) compiled by the year 2006 the world"s top 500 brands list ranked 26, increasingly become the industry leader, its influence has transcended the traditional many industry giants.Brand background: digital products will be more differentiated according to its brand, rather than by its functionality or quality.Since 1999, the company adhere to implement global brand communication strategy.Samsung group turnover of about $2003 in 96.5 billion, the brand value of $10.85 billion, ranked 25th in the world"s one hundred largest brand, for two consecutive years become the fastest growing brands.Since November 10, 2005, samsung electronics will implement the overall marketing strategy, instead of a separate marketing plans, to increase its market power, to promote the brand value and high quality products.In the "Wow (amazing), Simple (easy) and Inclusive (affinity)" under the guidance of brand concept, samsung electronics is a global brand promotion activities.Development:Founded in January 1969, samsung electronics industry (in February 1984 changed its name to samsung electronics)(samsung - Sanyo motors was created in December in March 1975, renamed as samsung motors, and in March 1977 by samsung electronics)In 1978, samsung electronics became an independent entity, also began to offer new products to the global marketIn October 1992, samsung began producing products in ChinaIn July 1999, samsung electronics, the world"s first 1 GDDR DRAM chip realize commercialization, and the introduction of the world"s fastest 3 d Graphics Graphics card for 32 - Mbit SGRAM 222 MHzThe disadvantage of samsung mobile phone:Though samsung mobile phone development momentum is very fierce, but has its drawbacks as well as samsung mobile phones, some defect is brought about by the market selection.Samsung mobile phones, for example, basic don"t consider the low-end market, price is on the high side, LG is better than in the field of CDMA.Design flaws:Samsung Note and S series mobile phone design defects, the main maintenance expense rights difficulties.Half an hour economic survey: samsung "sudden death" problem has already spread all over the world, but after varies from place to place.English: free warranty repair or upgrade;Hong Kong: repair is free of charge.In mainland China, consumers have to spend thousands of yuan to upkeep the same problem.It is alleged enroach on consumer fair exchange.[2]Comments:1. Improve the performance of mobile phones increase productivity, reduce the price.2. Protect consumers" rights and interests, provide free maintenance service.3. Improve customer service, and keep the communication with customers, to ensure the proper solution of the problem.
1.《三星集團(tuán)韓國公司 英語翻譯三星公司:三星集團(tuán)是韓國最大的企業(yè)集團(tuán),包括26個(gè)下屬公司及若干其他法人機(jī)構(gòu),在近70個(gè)國家和地區(qū)建立了近300》援引自互聯(lián)網(wǎng),旨在傳遞更多網(wǎng)絡(luò)信息知識,僅代表作者本人觀點(diǎn),與本網(wǎng)站無關(guān),侵刪請聯(lián)系頁腳下方聯(lián)系方式。
2.《三星集團(tuán)韓國公司 英語翻譯三星公司:三星集團(tuán)是韓國最大的企業(yè)集團(tuán),包括26個(gè)下屬公司及若干其他法人機(jī)構(gòu),在近70個(gè)國家和地區(qū)建立了近300》僅供讀者參考,本網(wǎng)站未對該內(nèi)容進(jìn)行證實(shí),對其原創(chuàng)性、真實(shí)性、完整性、及時(shí)性不作任何保證。
3.文章轉(zhuǎn)載時(shí)請保留本站內(nèi)容來源地址,http://f99ss.com/jiaoyu/444874.html